Project Info

Chanel is a legacy luxury beauty brand navigating an increasingly digital customer experience.

Identifying a gap in their mobile offering, I designed a concept app that explores what it looks like when a heritage luxury brand translates its identity into a seamless, shoppable mobile experience — staying faithful to Chanel's aesthetic while meeting the expectations of a modern user.

Services

Product Design, User Experience, Interface Design

Credits

Ana Lopez — Product Designer

Chanel Beauty campaign product photography, nail detail.

Chanel Beauty concept app intro screen animation.

Chanel currently has a digital gap satisfying their beauty customer from having a seamless digital experience. In this project I'm targeting Chanel Beauty as its own mobile app. I designed and crafted a prototype to further their brand experience into digital devices.

Chanel Beauty concept app interface screen.

Chanel Beauty concept app screens overview.

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