Project Info

Tianguis is a curated concept store preserving Mexican heritage through a modern lens, with seasonal pop-ups in New York and Los Angeles, and a product line in development. Rooted in the energy of Mexico's outdoor markets, the brand is built around innovation, ethical sourcing, and upcycling.

I developed the full visual identity from the ground up. The logotype reflects the store's modern aesthetics, while the logomark draws from ancient Zapotec symbols and engravings. The color system was designed to shift with the seasons — an expansive palette that keeps the brand visually dynamic and relevant year-round.