Project Info

Windmill makes smart, design-forward air conditioners for modern homes. In this spec campaign — developed in collaboration with copywriter Laura Ornella — I led art direction across OOH, digital ads, social content, and a brand collaboration with Brooklinen and The New York Times.

The creative strategy pushed back on a familiar industry habit: leading with awards and superlatives that tell consumers nothing about whether the AC will actually make their summer bearable, their kitchen usable, or their roommate tolerable. Instead, we centered the work on real people, real moments, and one simple promise — a cool place to hang.

Services

Art Direction, 360 Campaign

Credits

Laura Ornella — Copywriter
Ana Lopez — Art Director

I designed a series of OOH posters, one of them being a nod to the MTA Poetry in Motion posters, so naturally we wrote a poem for the campaign.

Windmill air conditioner in an apartment setting.

Brooklinen x Windmill collaboration bedsheets.

Brooklinen x Windmill collaboration sheets detail.

We designed this campaign targeting the New York City market, which is why Brooklinen and the NYT were selected as the best pairings for the Windmill brand.

Windmill collaboration packaging design.

Brooklinen x Windmill collaboration book detail.

Brooklinen x Windmill collaboration book.

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